The blog
Short guides to nutrition, training and lasting habits
Nutrition
How much protein do you really need a day
The number depends on your weight, your training and your goal. Here is how to work it out without fuss, and how to reach it with everyday food.
September 24, 2026 · 5 min read
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Habits
Why sticking with calorie counting is hard, and what actually works
Most people give up in the second week. Not for lack of motivation, but because logging takes too long.
September 17, 2026 · 4 min read
Training
How many calories does a 5 km run burn
The answer depends on your weight, your pace and the terrain. Here is the estimate, and why your watch sometimes overdoes it.
September 10, 2026 · 3 min read
Nutrition
An Israeli breakfast: what is really on the plate
Shakshuka, salad, bread and cheeses. We broke a classic breakfast down into calories and protein.
September 3, 2026 · 4 min read
Product
How the AI recognizes what is on your plate
Behind the photo is a model that recognizes foods, estimates amounts and asks for help when it is not sure.
August 27, 2026 · 5 min read
Habits
Your first week in a group: a short guide
How to start a group, choose a challenge and keep the mood good even when someone misses a day.
August 20, 2026 · 3 min read